italki partners with cashU to provide more online payment options in Mid-East

August 16th, 2009 | Posted by Kevin in announcement | marketplace

cashU from Maktoob

We’re excited to announce that we’ve now started accepting payments through cashU. cashU is a popular payment service that is used in many countries where credit card payments are not accepted. In the Middle East, for example, credit cards are not often used online due to fraud and security concerns. However, cashU has payment options such as prepaid scratch cards that are a secure method for handling online payments.

Roughly 15% of italki users come from the Middle East, and we hope that by expanding their payment options that more users will be able to participate in the language marketplace.

Prepaid Cards

Prepaid Cards

We believe that the potential market is all of these regions is immense, especially when compared with offline learning options. For example, we believe being able to learn English with online courses for $16 USD / year, and with professional online teachers, could radically change the language education market.

cashU is part of the Maktoob Group, which operates one of the Arabic region’s leading portals ( cashU is offered in 28 countries around the world, including the Middle East, China and some European countries.

We’re planning to add more payment options in the near future, and we’ll let you know about those here on the blog.

Arabic Press Release (PDF)

The italki team

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  • That is an awesome step, guys! I think you are the first ones to cover this potential market this way. Kudos!

  • italki

    Thanks Kirsten — we think language learning is a near universal phenomenon. Everyone wants to learn another language — it's just a question of how to get access to these incredible resources and services that are now available online. We hope with more options like this, more parts of the world will be able to get connected.

  • We both discussed it in our email. Seamless experience and payment is a cornerstone of an online business. Seems to be obvious but as far as I know you are now the only ones in the industry offering a decent payment method for potential customers in this area.

  • gauravtian

    thts good news 🙂

  • gauravtian

    thts good news 🙂