Unwrap the Joy of Learning

November 30th, 2009 | Posted by Toffler in promotion - (0 Comments)

Throughout the month of December, italki is offering everyone, both teachers and students, the opportunity to Unwrap the Joy of Learning with special promotions.

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For Students – Give Yourself the Joy of Learning and Get a Bonus

When you buy 200 or more ITC in a single purchase during the month of December, italki will give you 10% bonus on that purchase.  This applies to each and every single purchase of 200 or more italki credits you make during the month of December.  So that means, Buy 200 ITC and you will receive a total of 220.  Buy 300 ITC and you will receive 330, and so on.  If you haven’t bought ITC yet or tried finding a teacher online, now’s the time to start! More learning, more lessons, more time with a teacher to improve your foreign language skills.

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For Learners of English – Give the Joy of Learning English to a Friend

When you buy the 1-year SpeakENG multimedia course, you can give the same 1-year package to a friend for free!  The SpeakENG 1 year course gives you full access to the premier online teaching program from our Marketplace Partner Eleutian.  Also included is one 15-minute videoconference with one of Eleutian’s American certified ESL teachers. Give a friend a gift this holiday season and let him or her learn English too!  Please provide the person’s email address when purchasing this package.

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For Teachers – Bring the Joy of Learning to New Students

No Commission on New Students:  For all *new* students you start teaching during the month of December, italki will waive its commission for those students. That means extra money in your pocket. That is, any students you’ve never taught before (for paid sessions) that begin lessons with you during December, there will be no commission on all of those lessons.  We highly encourage teachers to look for new students and try to get some lessons taught throughout the month of December.

These promotions are not exclusive and may be combined.  Promotions lasts from December 1, 2009 12:01AM until December 31, 2009 11:59PM China Time (GMT+8).

SpeakENG girlWe are helping people learn English by giving away twenty (20) 1-Month subscriptions to SpeakENG Online English Course!  So if you’re learning English, now is your chance to grab more English training for free.

SpeakENG is an online course for learning English, and any italki member can win a 1-Month Subscription just by replying to this group post! The SpeakENG program includes access to the Online Course for a full month, plus a 15 minute session with Eleutian’s certified ESL teachers.

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What you need to do to enter the sweepstakes:

1) Log on to italki.com or join if you’re not already a member.

2) Go to The Great English Giveaway group post

3) Read the rules, and then reply to the post with three things:

  • How you found out about italki
  • Why you’re learning English
  • A funny or embarrassing English mistake you have made

4) That’s it!

The contest will begin on September 8, 2009 at 12:01 am China Standard Time, and will end on September 20, 2009 at 11:59 pm China Standard Time.  italki will choose the winner before September 30th.  Full contest details are available here.

If you’re looking for other products to help you learn English, check out the italki Marketplace.

Good luck!

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Alipay

Learning English is the primary goal of most users on italki, which is natural given that the majority of users are not native speakers of English. Our largest group of users come from China (20% of total users). We’ve just started a marketing partnership with Alipay to make it easier for Chinese users to purchase italki credits.
Alipay is a payment platform owned by the global e-commerce company Alibaba. Alipay works similarly to Paypal, and is very popular in China. For the month of August, we are offering a 10% bonus to purchases of italki credits over $30 USD through Alipay.

Learning English in China

alipay_page

Alipay - italki page

We hope that by making it easier for Chinese users to pay online, this will lead to more transactions on the italki marketplace. There is certainly an immense demand for learning English in China. Chinese students start learning English at an early age (depends regionally, but average age of 10-13). However, after studying English for five years or more, many students graduate with “哑巴英文” (mute English). They often have not had any opportunity to use their English, and the vast majority are taught by Chinese teachers with varying levels of proficiency.

Given the demand for English, English training centers in China are a huge industry. These centers often are very expensive (10,000 – 20,000 RMB or ~$1500-$3000 USD). This amount of money also needs to be viewed in an economic context where the average monthly salary is roughly between $200 – $600 USD (depends on the city and region).

Anecdotally, we’ve been told that many Chinese find their experiences at these teaching centers to be disappointing. The centers are strong at marketing, but weak at delivering real improvement for students. Students have very limited access to teachers and are stuck listening in large classes.

Naturally, we believe that online learning can change this equation radically. italki partners, like Eleutian, can deliver an online product (SpeakENG), direct to students at an incredibly low costs. Students can get Eleutian’s certified teachers or find independent teachers which they can schedule according to their own time needs. In addition, student tuition doesn’t go into supporting building rents in expensive city districts, massive marketing campaigns, or large school administrations. Given the natural benefits of online learning, we think this will become a major alternative to offline learning in the near future.

View the English press release (PDF)
View the Chinese press release (PDF)

The italki Team

SPEAKENG Course 1Y 10000004-2 We wanted to write more about our first partner company, Eleutian Technology, and its product SpeakENG.

Eleutian is based in Wyoming, USA, in a little town called Ten Sleep (google map).  Their mission is to teach the world English, using online courses and US-based teachers.  In a time when much of the US is in recession, Eleutian has been hiring certified teachers to satisfy the global demand for learning English.  Eleutian is an interesting globalization story in that English teaching is being “in-sourced” to the US. Another intriguing aspect about Eleutian is its surprising technology infrastructure (news report).

screenshot of SpeakENG

click for detailed explanation page of SpeakENG

The other part of Eleutian’s SpeakENG product is online courses that are powered by Pearson’s English Language Learning and Instruction System (ELLIS).  SpeakENG (Pearson ELLIS) has an impressive amount of English content for online self-study. There are video lessons, scripts, recordings, skill drills, in-depth explanations of grammar points, and much more.  We’ve been told the package normally retails at a very expensive rate, and that the pricing on italki reflects Eleutian’s desire to grow aggressively in this market (this pricing might not last).

If you want to find out more information (pictures and walkthrough), take a look at our in-depth explanation on Eleutian SpeakENG.

Eleutian SpeakENG is offering to italki users:

You can see the full list here.

If you’re learning English, we really can’t recommend trying SpeakENG enough. It’s an amazing product for self-study and combined with tutoring from US certified teachers, we’re sure this is something that you shouldn’t miss out on.

View the press release (PDF)

The italki Team

eleutian_logo_400 We’re excited that we have expanded the Language Marketplace to include language companies and schools. Now language learning companies can partner with italki and offer their services and products to italki users. We think this is a major step towards making italki a destination site for language learning.

Our first partner company, Eleutian Technology, targets the largest language learning market in the world: Learning English.  Eleutian uses American certified-school teachers and the highly-regarded Pearson English Language Learning Instruction System (ELLIS) to teach English online.

marketplace screenshot

click to go to marketplace

Language Learning Ecosystem

Our plan is to expand the marketplace to include every language, and to support a variety of services.  By creating an ecosystem for language learning, we believe everyone benefits:  students, independent teachers, language training companies, and application developers.

Students benefit by having more choices.  They can pay for premium services, or use the free community generated ones.  Students are able to share information about different service providers and make informed choices.  Students are also able to pick and choose a combination of services that may be useful to them.  Most of all, a central location helps students find online providers of language education.

Teachers and companies benefit by having an active market with demand for their service.  Companies and teachers can reach out to students around the world, and transact without having to deal with individual payment issues.  Quality teachers and companies also benefit by having their reputation socially confirmed by their customers.

Again, we’re thrilled to be opening our expanded marketplace, and to have Eleutian join us as our first partner.  If you’re not learning English, just be patient — we’re planning to add more companies and services for other languages soon. If you represent a company that might be interested in partnering with italki, please contact us at business at italki dot com.

View the press releasePDF)

The italki Team