Performance Marketing Specialist

Marketing
Shanghai, China
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Responsibilities
  • Support Head of Digital Acquisition to identify and develop performance marketing strategy for the business
  • Drive users across owned channel initiatives (search, social, display etc.) whilst maintaining ROI
  • Day-to-day management of campaign performance, including QA, pacing and optimization to ensure that campaigns are hitting milestones
  • Tracking and management of budget across channels and regions
  • Report and analyze campaign performances based on set objectives
  • Collaborate with regional teams to identify and develop local opportunities 
  • Run regular data-driven analysis to provide deeper insights on trends and identify opportunities to improve performance
  • Collaborate with the marketing team to create and refine converting assets (banners, copy, landing page etc.)
  • Manage relationships with vendors such as Google, Facebook etc.
  • Research and development of agencies, tools, bidding platforms etc. 
  • Stay up-to-date of new tools, channels and best practices of performance marketing
Requirements
  • Bachelor’s Degree in Marketing, Business or related
  • 3+ years hands on experience with owned media platforms such as Google Ads, Facebook Ads Manager etc. 
  • Experience in running large number of campaigns across platforms, regions and languages
  • Experience in planning campaigns, setting up A/B tests and optimizing towards conversion on a variety of metrics
  • Highly analytical mindset, organized and detail oriented
  • A deep understanding and passion for performance marketing
  • Flexibility to grow in an fast changing team and company
  • Solid interpersonal skills and ability to work in multicultural environment
  • Excellence in presentation, spoken and written skills in English
Plus
  • Passion for languages and education
  • Additional language skills aside from required English
  • Experience in tools like DoubleClick/Search360, Kenshoo, Sizmek, Marin
  • ​Experience in fashion, retail, high tech, education technology industries
  • ​Experience in companies with global / regional presence with multiple offices across different regions
Note

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