SEO Specialist

Shanghai, China

Due to the current health crisis related to COVID-19 and the escalating visa/travel restrictions in place, we're currently unable to extend offers to anyone who cannot work from China due to lockdown visa/travel restrictions, or other restrictive measures until further notice. Consequently, we will be prioritizing candidates who can start in this location by set date as expected. We‘re keeping the situation under review and would adjust our position should the restrictive measures be removed later on.


  • Own all aspects of shaping italki's SEO practices, including on-page, off-page and technical optimizations 
  • Drive effective SEO content programming for websites, social media, blogs etc. 
  • Work closely with the development team and drive SEO initiatives so they're executed according to the requirements and deadlines 
  • Proactively gather insights to increase organic value across different platforms (website, app, app stores, social media etc.)
  • Monitor and report on SEO performance
  • Perform regular SEO audits using tools such as Moz, ahrefs, SemRush etc.
  • Work closely with the marketing team and vendors to continuously optimize the content strategy
  • Manage vendors and provide clear briefing on project requirements
  • Coordinate and communicate with stakeholders


  • Bachelor’s Degree in Business/Marketing/IT or similar
  • 2-3 years experience in SEO, website development or related
  • Experience with website analytics and SEO tools (e.g. Google Analytics, Google Search Console, SemRush)
  • Proven experience at successfully managing and implementing SEO initiatives  
  • Demonstrated ability to gather information, prioritize initiatives, and achieve results on time
  • Strong technical skills to drive technical SEO enhancements and able to connect and brief technical teams
  • Proactive and entrepreneurial mindset
  • Solid interpersonal skills and ability to work in multicultural environment
  • Fluency in Chinese Mandarin and English


  • Passion for languages with language skills in addition to required English
  • ​Experience in high tech, software development, education technology industries
  • ​Experience in growing and scaling company growth or start up team experience
  • ​Experience in companies with global / regional presence with multiple offices across different regions
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