SEO Specialist

Marketing
Shanghai, China
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Responsibilities

  • Own all aspects of shaping italki's SEO practices, including on-page, off-page and technical optimizations 
  • Drive effective SEO content programming for websites, social media, blogs etc. 
  • Work closely with the development team and drive SEO initiatives so they're executed according to the requirements and deadlines 
  • Proactively gather insights to increase organic value across different platforms (website, app, app stores, social media etc.)
  • Monitor and report on SEO performance
  • Perform regular SEO audits using tools such as Moz, ahrefs, SemRush etc.
  • Work closely with the marketing team and vendors to continuously optimize the content strategy
  • Manage vendors and provide clear briefing on project requirements
  • Coordinate and communicate with stakeholders

Requirements

  • Bachelor’s Degree in Business/Marketing/IT or similar
  • 2-3 years experience in SEO, website development or related
  • Experience with website analytics and SEO tools (e.g. Google Analytics, Google Search Console, SemRush)
  • Proven experience at successfully managing and implementing SEO initiatives  
  • Demonstrated ability to gather information, prioritize initiatives, and achieve results on time
  • Strong technical skills to drive technical SEO enhancements and able to connect and brief technical teams
  • Proactive and entrepreneurial mindset
  • Solid interpersonal skills and ability to work in multicultural environment
  • Fluency in Chinese Mandarin and English

Plus

  • Passion for languages with language skills in addition to required English
  • ​Experience in high tech, software development, education technology industries
  • ​Experience in growing and scaling company growth or start up team experience
  • ​Experience in companies with global / regional presence with multiple offices across different regions
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